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Bosco Wong Denies Losing Endorsement Deals

By on August 16, 2012

Bosco Wong Denies Losing Endorsement Deals thumbnail

Since breaking up with Myolie Wu (胡杏兒),  Bosco Wong (黃宗澤) has yet to fully recover.  Bosco has reportedly been battling depression, leading to his drastic weight loss.  Due to tabloids constantly reporting on his alleged infidelity, it caused significant damage to his image.  It was rumored that advertisers may have decreased their interest in working with him!

Bosco’s Advertisements Unaffected

Although Bosco is currently not in Hong Kong, his gossip news have not ceased.  It was reported that due to his disloyal image, it caused advertisers to reconsider using Bosco in their ads.  A clothing company had reportedly removed Bosco’s advertisements, while other endorsement negotiations have discontinued. 

Bosco’s manager, Mr. Wong, refuted the claims indicating that the reported clothing endorsements had two more commercials to be filmed in Taiwan and Japan.  Bosco and the clothing company were working together harmoniously and were not affected by the rumors.  In addition, there were other companies that have approached Bosco for future collaborations.

Regarding Bosco’s current situation, his manager revealed that Bosco is focused on work and seldom goes out.

Liu Yan Becomes Popular Movie Actress

Bosco’s sliding public image did not impact alleged ‘third party,’ Liu Yan (柳岩).  Since working on  mainland Chinese drama, The Woman Above the Bread Tree <麵包樹上的女人>, Bosco has been linked to sexy costar, Liu Yan, in which the pair denied the rumors. Due to her curvaeous figure and sexy image, Liu Yan has made a successful switch from being a TV host to movie star.

Liu Yan obtained the opportunity to star in two movies including The One Detective <不二神探> with Jet Li <李連杰> and Michelle Chen <陳妍希> and Let’s Get Married <咱我結婚吧> with Gao Yuanyuan (高圓圓).  Hence, it seemed that the ‘third party’ news has been beneficial to her, leading to higher recognition levels and increased income.

Source: Ming Pao

This article is written by Connie for JayneStars.com.

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  • Readers' Comments (48)

    1. Daisy says:

      So… Bosco cheats his image is almost ruined…
      Him Law beats his girlfriend but is getting more popular? Weird weird world…

      • apple says:

        I have a feeling someone force Bosco to anounce this breakup so that his image will ruined. These people are happy now they get what they wanted lol!

        • lara says:

          apple:

          Bosco is being bashed in Jaynestars and HK magazine but he’s getting a rise of popularity in mainland because of his acting in WI. Those people who want his image to be ruined will be happy but I hope Bosco also knew that his acting is being appreciated by more people including me after WI.

        • apple says:

          Thanks lara for the info. cheer for Bosco continue to be popular.

        • vivien says:

          What the heck is this appeal of him from WI? I saw the mainland rage too. It’s bewildering. Forgodsake I flipped at the trailers and someone shared the ending cut earlier and I only saw mediocre TVB series with bad crying from Linda LOL

        • Jayne says:

          Vivien,
          I think Bosco fans are excited he is moving away from previous “sunshine” roles into more masculine roles.

          Bosco has played cops before, but Hui Sir is a bit more masculine, wearing suit jackets etc.

          Most women like men in uniforms: cops, firefighters, pilots, doctors, etc. If a male actor exerts the right masculinity and loves his woman deeply in such a role, it will earn huge bonus points.

        • gold4canada says:

          @vivien

          agree! don’t know what was so special about hui sir. i liked his cripple co role more.

        • Anon says:

          I like Bai Co better but Hui Sir comes close. Bosco’s acting shows maturity leap and more character after Bai Co but I think Hui sir gained more points among females because he’s calm, composed, gentleman, protective, a uniformed figure and most importantly looking handsome and masculine in his suits and jackets. It’s true! Hui Sir is masculine and handsome and different from Bosco. Bosco is wimpish with those ugly “skirts” he often wear :| . Bosco also slipped into Hui Sir naturally maybe because of his age now. It’s a far cry from his past immature, and impulsive role.

        • vivien says:

          LOL Jayne, yah makes sense. Still won’t watch WI ROFL :P

        • vivien says:

          LOL Anon “Hui Sir is masculine and handsome and different from Bosco. Bosco is wimpish with those ugly “skirts” he often wear .”

          ROFL

        • Jayne says:

          Anon,
          “Cripple Co” and “Hui Sir” represent different qualities of a man that a woman may be attracted to. If we analyze it from the perspective of what makes these characters swoon-worthy, my personal take would be:

          1. “Cripple Co” fiercely passionate, living on the border of danger, full of intensity, clear on love and hatred

          “Cripple Co” has a “dirty hunkiness” to him, in which he is not clean shaven and even limps around onscreen. But he is still a very masculine figure with a dash of danger. Doesn’t hurt that he breaks the law for loved ones too.

          2. “Hui Sir” composed, maculine, mature, able to protect others, conveys a sense of authority

          “Hui Sir” is somewhat the opposite of “Cripple Co” where Hui Sir is the champion of justice, ethics, the right thing to do. He also loves deeply, but more subtlely.

          Anyhow, Bosco injected a sense of persuasion in embodying the characters well. The success of both characters is due to Bosco being able to portray both characters believably. He left an impression in both roles and that is the success of the role design and his performance.

          It boils down to whether you like your man to be “dangerous” or “upright and authoritative?”

          Also, fans who have followed Bosco for the last 10 years have pretty much grown up with him. Ten years ago, fans enjoyed his sunshine roles, but ten years later, those same fans have grown a bit older and wish for him to portray more mature roles with greater depth.

        • Linnh says:

          That’s right Jayne, I have bern following him for the last 10 years, and I enjoy those roles he is playing, and it is because he can act difference roles and makes it look good, that makes me enjoying his series.

        • Outsider says:

          Hui Sir is someone I would take home and introduce to parents as my future husband :D

          Co Gor/Cripple Co is someone I would avoid falling in love with, it’s too dangerous and hard. Look at what happened to Paris :(

        • Outsider says:

          This new character Lin Fang Wen in Bread Tree Woman is equally complicated in love. Lin Fang Wen has a troublesome mind with depressive tendencies and is not a fun person to be with.

      • lara says:

        Daisy:

        The article is fake. Bosco and Gao Yuan Yuan just renewed another year endorsement deal with Uniqlo. I have proof in my response below and at this link:

        http://www.weibo.com/2212667031/yxrdirTAg

      • HeTieShou says:

        Maybe many people don’t care about their image but just care about their acting or work related stuff?? Also, who knows for sure if Bosco cheated or not?? We as an audience will never know the 100% truth so many probably give the artists the benefit of the doubt…Unless it is something really really serious like rape, murder,etc.. then I think many are willing to forgive and forget as long as they have learned from their mistakes and become better people…

      • jen says:

        yeah, so agree, so unfair and I don’t like Him Law

      • bella says:

        I believe bosco’s career will continue booming..so this break up thing does not mean anything. For me I think he’s a versatile celebrity…he has the natural sense of humour, can dance and his latest breakout role in cripple co and Hui sir..Besides he has a new movie coming up..movie trailer in you tube http://www.youtube.com/watch?v=SYVSLFxErfY

    2. Jake says:

      this is fake the pics for the clothing company uniqlo were just relased http://photo.weibo.com/2212667031/wbphotos/large/photo_id/3479694366648524?refer=weibofeed

    3. lara says:

      Jayne:

      FAKE! This is PROOF from UNIQLO Official Weibo today. Jayne can you please clear this rumour. It’s unfair for Bosco because it’s proven NOT TRUE.

      @优衣库_UNIQLO:#优衣库·海报#大家久等了!优衣库代言人@黄宗泽 @高圆圆 秋冬海报照第一波出炉!是不是又有很多人在尖叫了呢?><部分明星穿着款已在店铺售卖,喜欢的童鞋要抓紧咯~官网地址:http://t.cn/htATo

      8月16日16:54 來自企业微博

      http://ww2.sinaimg.cn/large/83e29e97gw1dvymhj490ij.jpg

      • elin says:

        lara cn u translate.. i dont read chinese.. wat does it say

      • Anon says:

        Thanks for clarifying lara. Yeah Jayne this is serious wrongful allegations by the tabloid. Better clarify the real situation. HK tabloids are ugly.

      • lara says:

        Jayne:

        He is also has a fresh new endorsement with Fortress, one of HK main electrical appliances retailer.

        http://ww1.sinaimg.cn/bmiddle/65b4dfabgw1dvxtvpc9zoj.jpg

        The TVC:
        http://v.youku.com/v_show/id_XNDI3MDMxNDI0.html

        • lara says:

          Jayne:

          The original title of this Mingpao article is 黃宗澤否認廣告被抽
          柳岩人氣上升工作增 which said “Bosco denied His ads has been withdrawn; Liu Yan’s work increased”. Nothing close to “bosco-wong-loses-endorsement-deals-due-to-sliding-image”

          I’m curious why your site changed the title but still put the source credit to Ming Pao. Mingpao didn’t write this defaming title. Next Magazine did.

        • Jayne says:

          Lara,
          The title originally had a “?” which indicates it is not clear. However, it has now been changed to “denied” for those readers who may not have time to read full contents of article.

          The text of the article explains very clearly what happened, with what the tabloids claim and what Bosco’s manager has already stated. Coupled with readers’ image links of his apparel campaign, then the tabloids rumors are more clearly debunked.

        • vivien says:

          Next Magazine bullsh-tting again? Geez am I supposed to be surprised? LOL

      • Jayne says:

        @Lara @Anon

        We sourced our information from Ming Pao. In both the Chinese and English articles, Bosco’s manager already clarified that he did not lose endorsement deals:

        “Bosco’s manager, Mr. Wong, refuted the claims indicating that the reported clothing endorsements had two more commercials to be filmed in Taiwan and Japan. Bosco and the clothing company were working together harmoniously and were not affected by the rumors. In addition, there were other companies that have approached Bosco for future collaborations.”

        I did change the title of the article of the piece for those readers who may glance at title and do not have time to read the full contents.

        • lara says:

          Ming Pao’s title is 黃宗澤否認廣告被抽
          柳岩人氣上升工作增. It’s your site’s right to put any title, but the source shouldn’t be credited to Ming Pao who didn’t write that title :P

          Sorry if I talked too much.

        • Jayne says:

          Lara,
          We source our articles from Chinese media sites, but it is not a direct translation. In the English article, nowhere did we state that Bosco did in fact lose such ad endorsements. It is cited as “rumors claimed” and “he allegedly lost the deals” etc. As with the majority of HK tabloid-based rumors, some are hearsay.

          But the point of the article is to inform readers that such reports are surfacing about Bosco. To let them know this is what the HK media (tabloids) have reported and what his manager is now saying.

          As we have stated before, JayneStars provides a sampling of what HK and Chinese media reports have on popular artists, whether such reports are positive or negative. It is meant to offer a glimpse of what is currently in hot discussion regarding such artists.

        • lara says:

          Thanks Jayne for explaining. Sorry if I voiced wrongly ;)

        • vivien says:

          LOL Lara you’re still new here. The articles titles here often don’t follow the real news and get changed to more controversial to get more attention to readers LOL :P . Have fun gal LOL. More controversial title = more comments and more fun!

        • vivien says:

          This is why I like Viann’s news for example, because she’s very controversial LOL!

        • Jayne says:

          Vivien,
          We try to present entertainment news in an interesting and engaging manner. This the same goal in the news headline titles, while retaining accuracy.

          I think we all read tabloids for entertainment value, so there is no need to get too riled up over tabloid rumors. Which is why I actually enjoy reading about Viann because she dares to speak her mind.

        • TVBFanatic says:

          Sometimes it’s not the articles that entertain… it’s the comments from the fans of the stars (like Bosco’s fans in this article) that entertain – lol!!!

        • vivien says:

          TVBFanatic the fans here are only clarifying rumours and not that interesting. Christine and Viann’s article comments are more interesting! ROFL I have fun reading the comments in these articles LOL. Nowadays articles about Christine are hot and often get 100+ comments! Bravo Jayne :P

        • TVBFanatic says:

          Oh I know :P I just posted in the recent article about Christine myself. It is interesting to see how some people react to her name!

          And comments against Viann? lol… fun times.

        • Jayne says:

          TVBFanatic,
          Christine Kuo’s acting performance in “Ghetto Justice 2″ stands out among her cast. Majority of readers do seem to find her to be beautiful and physical appearance is already a large part of an artist’s appeal. Most leading actresses are expected to be first good looking and acting is only a secondary criteria.

    4. elin says:

      clearly all these r rumors… thanx for the translation lara

    5. meliejoo says:

      i feel sorry for Bosco..
      the reporters always ruined bosco image..
      stupid reporters fault..

    6. jasmine7 says:

      “Let those without sins cast the first stone’. Bosco is a genuine person overall but with some failings which can be corrected. He’s young, smart, popular, rich and good looking and that’s why many females find that attractive.

      It’s good to feel heart broken and loose something precious for a while because only in this way, can he really better himself. Prove to Myolie that you are genuine, do not give up, win her back with your real love.

      • jen says:

        yeah, time will tell and really hope they can reunite together as they both loved each other and been through ups and downs.

    7. Hannahh says:

      i don’t think with boscolie’s breakup effected his work.

    8. Veejay says:

      Poor bosco who got himself losing many endorsements after breaking up with TV queen Myolie. Bosco’s reputation continues going down to hill after breaking up wtih clean girl Myolie after he was linked with curvicious mainland plastics. I think he never expected it to happen..

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