For Hong Kong artists, working in mainland China represented a land of golden opportunity. Numerous mainland enterprises and brands required celebrities’ star power to endorse their products. Both international brands and mainland-based brands desired to find Hong Kong and Taiwan artists to meet endorsement needs in China.
Previously, only Hong Kong superstars had the chance to appear in [mainland] commercials. However, recent television artists from popular television series, also received endorsement deals. For example, Yang Mi (楊幂) became popular after the airing of television series House <宮>. Her endorsement fee rose ten-fold from the initial price of $300,000 Yuan.
Currently charging $300,000 Yuan, Kevin Cheng (鄭嘉穎) soared to popularity after the airing of Step by Step Startling <步步驚心> aired in China. A skin care brand immediately invited him to attend promotional activities in Beijing, paying him $150,000 Yuan for the event. How can artists not be tempted?
In addition, it was rumored that Kevin earned $160,000 Yuan per episode while filming in mainland China, which was sixteen times his TVB salary. TVB executive, Virginia Lok (樂易玲) commented, “Kevin has currently reached this price! I can tell you that his price is not the highest. $160,000 Yuan per episode is not too high. It’s okay. However, Kevin still has a long contract ahead with TVB!”
The following artist endorsement fees were obtained from an intermediary who was familiar with artists appearance and endorsement fees (Yuan) :
Artist Appearance Fee Endorsement Fee
Jackie Chan $2,000,000 $22,000,000
Jet Li $1,200,000 $10,000,000
Zhang Ziyi $1,200,000 $12,000,000
Jay Chou $1,100,000 $12,000,000
Tony Leung $1,000,000 $8,000,000
Faye Wong $1,000,000 $8,000,000
Chow Yun Fat $1,000,000 $8,000,000
Andy Lau $1,000,000 $8,000,000
Maggie Cheung $1,000,000 $10,000,000
Jacky Cheung $1,000,000 $8,000,000
Fahrenheit $450,000 $3,000,000
Carina Lau $550,000 $4,000,000
Song Hye Kyo $500,000 $6,000,000
Tang Wei $500,000 $3,000,000
Cecilia Cheung $550,000 $4,500,000
Shu Qi $500,000 $4,000,000
Vicky Zhou $350,000 $3,000,000
Ada Choi $160,000 $1,300,000
Charmaine Sheh $100,000 $1,500,000
Michelle Yim $80,000 $600,000
Sonija Kwok $80,000 $800,000
Fala Chen $50,000 $400,000
Sharon Chan $40,000
Wayne Lai $40,000 $200,000
Kevin Cheng $150,000
Excerpt from Ming Pao
Jayne: An insane amount of money can be made from a couple of ad endorsements! Kudos to the above celebrity managers in being able to drive such sky-high prices!
In contrast, Wayne Lai’s fees appear to be a “bargain” despite being crowned TV King twice. There are more women in the sample list then men.JayneStars Media LLC reserves all copyrights. Reproduction in whole or in part without written permission is prohibited. By using the JayneStars website, you accept and agree to our Terms and Conditions of Use.
Tags: Ada Choi Siu Fun, Andy Lau Tak Wah, Carina Lau Ka Ling, Charmaine Sheh Si Man, Chow Yun Fat, Fahrenheit, Fala Chen, Faye Wong, Jackie Chan, Jacky Cheung Hok Yau, Jay Chou, Jet Li, Kevin Cheng Ka Wing, Maggie Cheung Man Yuk, Michelle Yim Mai Shuet, Sharon Chen Man Chi, Shu Qi, Song Hye Kyo, Sonija Kwok Sin Lei, Tang Wei, Tony Leung Chiu Wai, TVXQ, Vicky Zhou, Wayne Lai Yiu Cheung, Zhang Ziyi