Niki Chow (周麗淇) has confirmed joining East Asia Entertainment. It was also speculated that East Asia will groom Nicki to become Shu Qi’s (舒淇) successor when Shu Qi’s contract ends in October. Besides filming dramas and movies, Niki will also have an opportunity to rejuvenate her singing career.
Ever since Niki terminated her contract with BMA in 2011, many entertainment companies have knocked on her doors. Her good friend, Charlene Choi (蔡卓妍), also tried to link her with Emperor Entertainment Group (EEG), but the deal was never materialized due to differences in Niki’s career direction. After considering many options, Nicki finally signed with East Asia, which managed superstars such as Leon Lai (黎明), Andy Lau (劉德華), Sammi Cheng (郑秀文), Andy Hui (許志安) and Miriam Yeung (楊千嬅).
Pledged Loyalty to TVB
Niki’s loyalty to TVB is undisputable. In order to film Bottled Passion <我的如意狼君> last year, she terminated her contract early with BMA. It was also rumored that TVB had intended to cultivate Niki into a top fadan at the television station.
Since 2004, Niki has started filming with TVB. She won the Most Improved Actress in the TVB awards in 2005 with her role in The Gentle Crackdown <秀才遇著兵>. Since then, her series such as Under the Canopy of Love <天幕下的戀人>, Bottled Passion <我的如意狼君> and Sergeant Tabloid <女警愛作戰> have all received high ratings. Niki has also been branded as the “Ratings Lucky Star.”
Niki’s recent series, Sergeant Tabloid, which also starred Michael Tse (謝天華) has also won her good reviews in the mainland China, hence earning her a golden ticket to enter into the lucrative mainland market. In order to repay her gratitude to TVB, Niki expressed to East Asia her intention to film at least one to two TVB series per year.
A Promising Career Ahead
Since Shu Qi will be leaving the company, East Asia allegedly intened to have Niki to succeed her position. Niki looked up to Shu Qi as her role model, striving to develop herself as a successful next movie star. Niki said, “I will focus on filming movies in China in the second half of the year. My first stop will be in Shanghai and Beijing. I will also meet up with different directors and producers to get their advice. I really want to film movies again!”
Niki will also be releasing a music album. Niki’s last album FLY was in 2010, after which her music career came to a standstill. “East Asia is a big company and has connections in Hong Kong and China. I hope to have new developments and at the same time, I will maintain my working relationship working with TVB.”
This article is written by Stella for JayneStars.com.
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