For Hong Kong artists, working in mainland China represented a land of golden opportunity. Numerous mainland enterprises and brands required celebrities’ star power to endorse their products. Both international brands and mainland-based brands desired to find Hong Kong and Taiwan artists to meet endorsement needs in China.
Previously, only Hong Kong superstars had the chance to appear in [mainland] commercials. However, recent television artists from popular television series, also received endorsement deals. For example, Yang Mi (楊幂) became popular after the airing of television series House <宮>. Her endorsement fee rose ten-fold from the initial price of $300,000 Yuan.
Currently charging $300,000 Yuan, Kevin Cheng (鄭嘉穎) soared to popularity after the airing of Step by Step Startling <步步驚心> aired in China. A skin care brand immediately invited him to attend promotional activities in Beijing, paying him $150,000 Yuan for the event. How can artists not be tempted?
In addition, it was rumored that Kevin earned $160,000 Yuan per episode while filming in mainland China, which was sixteen times his TVB salary. TVB executive, Virginia Lok (樂易玲) commented, “Kevin has currently reached this price! I can tell you that his price is not the highest. $160,000 Yuan per episode is not too high. It’s okay. However, Kevin still has a long contract ahead with TVB!”
The following artist endorsement fees were obtained from an intermediary who was familiar with artists appearance and endorsement fees (Yuan) :
Artist Appearance Fee Endorsement Fee
Jackie Chan $2,000,000 $22,000,000
Jet Li $1,200,000 $10,000,000
Zhang Ziyi $1,200,000 $12,000,000
Jay Chou $1,100,000 $12,000,000
Tony Leung $1,000,000 $8,000,000
Faye Wong $1,000,000 $8,000,000
Chow Yun Fat $1,000,000 $8,000,000
Andy Lau $1,000,000 $8,000,000
Maggie Cheung $1,000,000 $10,000,000
Jacky Cheung $1,000,000 $8,000,000
Fahrenheit $450,000 $3,000,000
Carina Lau $550,000 $4,000,000
Song Hye Kyo $500,000 $6,000,000
Tang Wei $500,000 $3,000,000
Cecilia Cheung $550,000 $4,500,000
Shu Qi $500,000 $4,000,000
Vicky Zhou $350,000 $3,000,000
Ada Choi $160,000 $1,300,000
Charmaine Sheh $100,000 $1,500,000
Michelle Yim $80,000 $600,000
Sonija Kwok $80,000 $800,000
Fala Chen $50,000 $400,000
Sharon Chan $40,000
Wayne Lai $40,000 $200,000
Kevin Cheng $150,000
Excerpt from Ming Pao
Jayne: An insane amount of money can be made from a couple of ad endorsements! Kudos to the above celebrity managers in being able to drive such sky-high prices!
In contrast, Wayne Lai’s fees appear to be a “bargain” despite being crowned TV King twice. There are more women in the sample list then men.