Xiao Zhan’s Newest Ad for Gucci

Xiao Zhan (肖戰) has been Gucci’s global ambassador since 2021. Recently, Xiao Zhan filmed a commercial for the luxury brand for the fourth time. In the 18-second commercial, he changed into six different outfits. Within a day, the video had over 10 million views which indicated his incredible popularity.

Highly valuing Xiao Zhan, Gucci added the actor’s name to their official Weibo and Instagram accounts. The brand also has five hand-painted murals across the world and Xiao Zhan is the first Asian star to be added to the mural. This is his second time appearing in it. With the newest spot in Shanghai, Xiao Zhan took a selfie in front of the past mural and many fans had flocked there in hopes of bumping into him. Netizens exclaimed that nearby businesses must be very happy for the extra foot traffic.

Besides Gucci, Xiao Zhan is also the brand ambassador for Tod’s, leading to a very packed schedule. Filming the Gucci commercial while in Milan Fashion Week in February, Xiao Zhan was not feeling well due to the jet lag and ended up catching a serious cold. He remained professional and did not use a body double for the commercial.

Many brands have been fighting to work with Xiao Zhan. The CEO of Chinese pajama brand Miiow disclosed they had wanted to work with Xiao Zhan three years ago, but was rejected as their branding was not stable enough. Finally this year, they successfully signed him as their brand ambassador. Within three days, they made over 200 million Chinese yuan in sales. Many netizens were impressed at the revenue Xiao Zhan was generated from an item that is relatively low in cost.

Source: [1]

This article is written by Kiki for JayneStars.com.

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