HKTV Achieves Poor Viewership Ratings, Losing to Even ATV
Although there were positive reviews and buzz over new station HKTV, The Election <選戰> and The Borderline <警界線> achieved poor viewership ratings. While TVB’s ratings for its current Anniversary series, Overachievers <名門暗戰> and Come On, Cousin <老表，你好Hea!> remained stable and unaffected, HKTV’s viewership ratings were so low that they failed to even beat struggling Hong Kong station, ATV.
HKTV Dramas – Overhyped and Overrated?
Before HKTV’s online platforms were launched on November 19, there were speculations that The Election and The Borderline will significantly undermine TVB’s viewership ratings. Although HKTV reported that they averaged 358,000 viewers per day, the source of the data was questioned as they were subjective estimates.
Dubious of the numbers, TVB recalculated the ratings of all three stations, using the Nielsen TAM rating reports. Based on TVB’s research and calculations, the ratings from November 19 to 25 during TV prime time hours from 8:00 p.m to 10 p.m. were as follows: TVB had 53.7 points with 3.48 million viewers; ATV had 5.2 points with 337, 000 viewers, and HKTV had 3.8 points with 246, 000 viewers. As for Internet viewership, TVB had 4.8 points and HKTV had 2.8 points.
Although HKTV Chairman Ricky Wong (王維基) directly challenged TVB since its establishment, it was evident that TVB’s viewership ratings remain largely unaffected.
TVB is Still Number One
TVB Deputy Director of External Affairs, Tsang Sing Ming (曾醒明), expressed his unwavering confidence in the company. “TVB has always maintained a very stable performance. The program, Working Golden Holidays <超齡打工假期> generated surprising results. According to market research reports, the station has not lost viewers since [HKTV] launched.”
Roger Kwok (郭晉安), who stars in Come On, Cousin also conveyed his confidence. Roger said, “HKTV has done a lot of promotions, but you can clearly see the end results of their viewership ratings.”
This article is written by Su for JayneStars.com.