In order to reach wider audiences, HKTV Chairman Ricky Wong (王維基) proposed to use ATV channels to broadcast HKTV programs. If the deal is set, not only will HKTV dramas be able to achieve higher viewership ratings, ATV will also increase revenue. ATV’s final days are nearing, as the cash-stripped station failed to have its broadcasting license renewed for next year.
ATV recently held a press conference for its upcoming informative program Fighting Cancer with Love <滅癌獻愛心>, which will feature former TVB actor Kwong Chor Fai (鄺佐輝). Kwong was diagnosed with bowel cancer and has so endured eight chemotherapy sessions.
The program, which will begin filming on April 25 and premiere on Mother’s Day, is developed by ATV and various producers. Since last year’s program was a critical success, ATV executive Ip Ka Po (葉家寶) hopes ATV will be able to collect more donations toward its anti-cancer programs. ATV also hopes to be able to broadcast more health programs in the future.
In regards to Ricky Wong’s collaboration suggestions, Ip Ka Po revealed, “We held a board meeting today, and I was voted to be ATV’s representative to meet up with Ricky Wong. However, I have not been able to contact Mr. Wong yet. There are still many details to talk about, including what programs to broadcast and what type of programs are fit for free-to-air television. After our preliminary discussions, we will need to hold another board meeting to further discuss.”
Ip Ka Po announced that ATV is currently putting together payment of employee wages for April. ATV plans to continue to release new programs and events supported by sponsors. Ip Ka Po said, “We are currently discussing collaboration opportunities with a few investors.”
This article is written by Addy for JayneStars.com.