ATV Makes Comeback Online; Snags Former TVB Executives
Above: Stephen Chan and Margie Tsang will be hosting ATV’s new variety programs.
Last year, Hong Kong broadcasting station ATV shut down its operations after struggling with bankruptcy. Yesterday, ATV announced that it will resume limited operations as an online broadcaster. With his experience at TVB and EEG, Ng Yu (吳雨) is ATV’s new CEO. He is also joined by former TVB colleagues, Ho Lai Cheun (何麗全), Au Wai Lam (區偉林) and Stephen Chan (陳志雲) in ATV’s turnaround.
In April, Mainland-China based Star Platinum Enterprises became ATV’s majority shareholder and resolved its major debts totaling about $2.2 billion HKD. With its help, ATV was not forced into liquidation and still maintains control over its 50,000 square-meter production facility. After ATV’s latest debt restructuring program was approved by its creditors and the High Court, the company announced its intentions to return to broadcasting as an Internet-based service.
Former TVB General Manager, Stephen Chan (陳志雲), will be hosting ATV’s new production of Who Wants to be a Millionaire <百萬富翁>. Broadcast in 2001, the show was ATV’s most successful variety program and reached 39 viewership ratings points. Stephen said, “I’m actually very happy that I’m able to switch from working behind-the-scenes to working in front of the cameras. It’s the nature of the job – I can try out new things that I’ve not done in the past. It’s very interesting and refreshing.”
Queenie Chu (朱慧敏) and Margie Tsang (曾華倩) are also former TVB artistes who will be appearing in ATV’s new variety programs, which will feature political, economic, fashion, diet, and entertainment interests.
ATV also announced that it will film a new version of its classic drama, My Date with a Vampire <我和殭屍有個約會> and a television adaptation of classic film A Better Tomorrow <英雄本色>.
Launching New App
Hoping to keep up with digital trend, ATV launched its mobile app on December 18. By the end of January, users will be able to watch shows on ATV’s new over-the-top (OTT) service online. The success of ATV’s strategy will depend on the quality of its programming and ability to attract viewers online. ATV will have to face its competitors myTV Super, which features TVB content, as well as ViuTV, which has been featuring many Korean dramas.
Source: Oriental Daily; HK01.com
This article is written by Su for JayneStars.com.