In December 2019, ex-TVB actor Frankie Lam (林文龍) announced that he will be serving as Asia Television’s Vice President. His first job as VP was the 2019 Miss Asia Pageant finals, which were held on December 29, 2019.
As VP, Frankie was responsible for managing ATV’s creative productions, offering insight and creative strategies to propel ATV programming to the competitive entertainment market. For decades, ATV struggled to stay afloat and compete with its main rival, TVB. After numerous executive changes, ATV finally lost its battle in the TV race, losing its free-to-air license on April 1, 2016. It was revived in 2019 as an OTT service provider.
Picking up the job as VP for a newly rebranded ATV, Frankie knew he had to be prepared. However, earlier this year, Frankie quietly transitioned his role from being ATV’s Vice President to being the Vice President of ATV’s sister company, Asia Momentum Media (AMM).
In a recent interview, Frankie finally explained why he decided to let go of his position as ATV’s VP. “My first job with ATV was during the Miss Asia finals. At the time, I was announced to be ATV’s VP. However, before our boss purchased ATV, many changes occurred, including issues with debt. I told the boss that I didn’t want to be involved with these things, so he arranged me to manage the sister company. Right now, all online production is managed by team. It has nothing to do with ATV.”
Source: MP Weekly
This article is written by Addy for JayneStars.com.