Ratings for HKTV Dramas Continue to Decline
Although Ricky Wong (王維基) spent years poaching TVB artistes, he found little success ever since the launch of HKTV. Already performing worse than ATV in terms of viewership ratings, HKTV’s drama viewership numbers hit an all time low this month.
Before the official ratings were unveiled, Ricky held a company party last week and indicated his intention of producing many new dramas this year. However, the ratings report painted a different picture than Wong’s confident speech.
The number of unique daily HKTV viewers dropped from 57,000 to 45,000 over a one-week period as of March 3. Even with the increase of mobile and TV app downloads in the last month, HKTV’s dramas failed to reach a wide audience. Although dramas The Borderline <警界線> and The Election <選戰> generated a lot of initial buzz, viewers seemed to have lost interest recently.
With only a handful of completed dramas left to air, it is estimated that HKTV’s series line up will only last through September. As a result, commercials were added during episode broadcasts to generate additional revenue to help fund filming of future dramas.
This article is written by Su for JayneStars.com.