With its days numbered, ATV was offered a new revenue opportunity when HKTV Chairman Ricky Wong (王維基) proposed renting ATV’s channels to broadcast dramas. Unfortunately, the two broadcasters were unable to come to terms and HKTV has withdrawn its offer.
Cash-strapped and struggling to pay employee wages in recent months, ATV also failed to renew its television broadcasting license, which will expire next April. The Hong Kong government stated that ATV has no right to appeal, as the station was previously given adequate time to provide a restructuring plan.
Hoping to reach a wider audience, online broadcaster HKTV offered to pay ATV $5 million HKD per month to air four hours of programs every day on ATV’s channels. However ATV requested HKTV to pay $10 million HKD and reduce its programming to only three hours every day.
HKTV hoped to negotiate more favorable terms, and extended its offer deadline from April 20 to April 27. Unfortunately, Ricky Wong’s deadline extension was met with ATV Executive Director Ip Ka Po‘s (葉家寶) demanding requests. Unable to reach a compromise, HKTV officially retracted its offer to rent ATV’s channels for broadcasting purposes.
This article is written by Su for JayneStars.com.