As one of the world’s biggest K-pop stars, BLACKPINK member Lisa carries tremendous commercial power and has recently announced that she will be the first female spokesperson for Scotch whiskey brand “Chivas”. The new collaboration has generated a lot of positive buzz online, but it is also putting Lisa in trouble with the law in her home country Thailand.
In Thailand where the dominant religion is Buddhism, it is illegal to advertise and encourage others to drink directly or indirectly. The ban is extended to the media platform such as in the television and movies where any imagery or reference to liquor is censored.
Due to Lisa’s popularity, the Thailand Office of Alcohol Control Committee is launching an investigation into Lisa’s role in promoting alcohol. In addition, the committee is warning its citizens that it is illegal to share the singer’s whiskey ads and pictures on social media. Violators will be fined up to 500,000 baht and could be sentenced to up to one year in prison.
Source: World Journal
This article is written by Sammi for JayneStars.com.