Since her divorce from Huang Xiaoming (黃曉明), Angelababy’s (楊穎) popularity has slowly been in decline. Although she continues to have projects on hand, her A-list status has seemingly been downgraded, as she has been starring as supporting characters. Most recently, Angelabably ended her 5-year brand ambassador contract with Dior and is replaced by Dilraba Dilmurat (迪麗熱巴). The change became a heated discussion for netizens online.
While some believe that Angelababy’s declining popularity is the reason behind being dropped by the brand, others argued that it was Angelababy who decided not to renew her contract. Her management team responded, “The contract expired, but we maintain a good relationship with Dior. There may be more opportunities for collaboration in the future.”
Fans noted that Dior’s announcement of Dilraba’s brand ambassadorship was hasty, informal, and paled in comparison to their announcement of Angelababy’s ambassadorship in the past. While Dior released a short advertisement video, and an official statement announcing their partnership with Angelababy, they only posted a photo of Dilraba donning Dior jewelry and a hashtag to informally announce that she is now their new brand ambassador.
This article is written by Huynh for JayneStars.com.