Song Hye Kyo Establishes Own Studio

Song Hye Kyo’s reported decision to leave UAA after 14 years and establish her own one-person agency has surprised fans.

Since joining UAA in 2012 as its first signed artiste, she was not merely one of the agency’s stars — she was its foundation, its most iconic female face, and in many ways, the name that grew alongside the company itself. Her partnership with UAA’s leadership had spanned more than a decade, evolving from management into something closer to a shared professional history.

However, Song Hye Kyo is not leaving from a place of uncertainty, but from one of renewed strength. In recent years, The Glory pushed her career into another peak, reminding audiences that her star power was not built only on beauty, nostalgia, or classic melodramas, but on the ability to reinvent herself with restraint and force. With global attention, steady endorsement power, and a matured artistic identity behind her, setting up her own studio appears to be a natural move towards greater career autonomy.

The artiste will reportedly have several long-time core staff, including styling team members, expected to join her new setup — bringing the comfort of familiar trust while giving her the freedom of a self-directed future.

Source: 1