Triple-award winning TV King, Kevin Cheng (鄭嘉穎), will be rejoining the music industry once again. It was announced that Kevin has signed with Emperor Entertainment Group (EEG), whereby he will join EEG artists such as Leo Ku (古巨基) and Raymond Lam (林峯) to conquer the world!
In 1993, Kevin entered the industry as a singer by signing with Polygram. Unforunately, his music career development was flat. Due to conflicting views with his manager at the time, Dai Si Chung (戴思聰), Kevin was forced to leave Hong Kong, moving to Taiwan to pursue his career there. In 2002, Kevin signed a TVB management contract. His true career peak in Hong Kong occurred last year after the release of Ghetto Justice <怒火街頭>, which helped win Kevin win Best Actor Awards in Hong Kong, Malaysia, Singapore and mainland China. In addition, the broadcast of mainland drama, Bu Bu Jing Xin <步步驚心> sparked Kevin’s immense popularity in China, increasing his filming fee to $250,ooo Yuan per episode in China!
Absent from Music Industry for 6 Years
Since releasing music album, Reluctantly <無可奈何> in 2006 , Kevin has been absent from the music scene for 6 years. Last year, numerous record companies fought to sign the triple-award winning Best Actor. Accompanied by Virginia Lok (樂易玲), Kevin was photographed meeting with EEG executive, NgYu (吳雨) in December 2011. It was also rumored that Neway Star, which has a music contract with Myolie Wu (胡杏兒), was also interested in signing Kevin. After 3 months of consideration, Kevin decided to sign with entertainment empire, EEG. It was understood that EEG will help Kevin release a music album this year, while plans for Kevin’s concert and film projects will also occur.
EEG Artists Support Kevin Cheng
A press conference was held yesterday to officially announce Kevin joining EEG. The conference also featured the attendance of EEG artists Nicholas Tse (謝霆鋒), Joey Yung (容祖兒), Twins, William Chan (陳偉霆), Leo Ku, and Raymond Lam to welcome Kevin joining EEG.
Nicholas often did not paid attention to EEG’s management [of other artists’ issues] and thus was unaware of Kevin’s joining the company earlier. Without any music album releases in recent years, Nicholas announced that he will be releasing Mandarin and Cantonese albums, as well a concert series. Nicholas also revealed that he will pay for the airplane tickets to treat his company colleagues on a vacation to Malaysia, but he will not take his two sons on the same trip.
Twins noted that Kevin was once a Polygram singer, thus he was in fact their senior in the music industry. Regarding Raymond Lam and Kevin Cheng’s importance for EEG, Twins noted that both were equally important and that the music awards will be left for them to compete.
Raymond Lam Welcomes Kevin Cheng to the EEG Empire
EEG already possessed two first-line male singers in Leo Ku and Raymond Lam. With the addition of Kevin Cheng to the EEG line-up, the rumors that Kevin will fight for the “Number 1 Brother” position will likely occur. To prevent this, Raymond Lam outwardly expressed his support in Kevin joining EEG. At the time, Raymond stated, “If Kevin were interested in joining EEG, I would strongly recommend it! Both of us have taken music lessons from Dai Si Chung and we can be considered to be si hing dai (師兄弟)!” In fact, Raymond has given Kevin a lot of views on the contract matter.
Kevin had collaborated with Leo Ku on the film, Super Fans <甜心粉絲王> and the pair possessed a good relationship. Moreover, Kevin, Leo, and Raymond possessed different images, which can accommodate different levels of fans. The trio can conquer the world together under EEG!
Asked whether Raymond was concerned that “one mountain cannot contain two tigers” (一山不能藏二虎), whereby Kevin will pose as a competitor in fighting for music awards at year-end, Raymond noted that he has not considered the matter and will deal with it one year later.
Excerpt from Apple Daily and On.cc
Jayne: I have mixed feelings about Kevin joining EEG. No doubt with their marketing strength and strong presence in the film industry, this may increase Kevin’s film and music success commercially. Kevin will likely be able to buy that luxury house he has been planning to buy! He will have sold out tickets and commercial film blockbusters! But EEG’s quality in music production is still questionable.
Are you happy with Kevin’s decision to sign with EEG?
The above was based on preliminary news abstracts regarding EEG’s press conference. Should additional details of interest emerge later this evening, I will update with the new information.