Nicholas Tse Turns to Online Orders for Cookie Business

In 2015, Nicholas Tse (謝霆鋒)  had first started selling cookies at his Taste of Nic stores and they became an instant success. With coronavirus outbreak causing retail businesses to close or slow down in Hong Kong, Nicholas took his cookie venture online.

With the virus outbreak and the Lunar New Year holiday being extended so people can stay home instead of going out in public, many businesses such as restaurants and local shops have been heavily affected. Nicolas rethought the selling strategy for his cookies and decided with his partner to close all his current pop-up shops and focus on online selling.

After reporters visited his pop-up shops and were met with closed doors, they tried reaching out to the actor-entrepreneur to grab details on his latest online business idea. Wendy, the spokesperson for the cookie business, revealed, “The flagship store closed on December 31, but the remaining pop-up stores have been and will be closed in January and February after their rental agreements are up. However, the cookie business will still be up and running. The company will still need a physical location in the future, but there’s no set date yet. The company is in talks with other brands, and we hope to do a crossover and start selling the products online.”

Elanne Kong and Bosco Wong See Financial Losses

However, not everyone is as fortune as Nicholas to turn to e-commerce. Elanne Kong (江若琳) and Bosco Wong (黃宗澤) have lost significant amounts of money from lack of business at their retail locations.

Elanne owns a cat hotel shop, but with everyone staying home and no one bringing their cats in, her business has decreased by 70 percent and lost over six-figures in revenues. Elanne said she will ask to have the rent lowered during this time, and will make sure to follow proper hygiene at the shop for health precautions.

With restaurants taking the biggest hit due to the coronavirus outbreak, Bosco assured his employees are looked after. “I take good care of them – I told them that I’ll hold on for as long as I can. I don’t want anyone to be out of a job since the market’s not good right now. The place won’t close. My employees take care of me as well – all of us work together very well. Everyone was willing to cancel their holidays to support and help each other. [Will you ask to have rent lowered?] We’re still discussing it, but I know it’s difficult for everyone right now.”

Source: Oriental Daily

This article is written by Su for

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