Chinese producer Yu Zheng (于正) is both noted for his popular works in recent years and condemned for plagiarizing others’ works. Although surrounded by controversy, it cannot be denied that he has cultivated many popular stars since establishing his own artiste management company, Huanyu Film. Some of his former and current artistes include Chen Xiao (陳曉), Zhang Zhehan (張哲瀚), Wu Jinyan (吴谨言), and Xu Kai (許凱).
Despite his ability to recognize star charisma and boosting relative unknowns to stardom, Yu Zheng expressed that the risks of promoting newcomers is great. In addition to the high cost of promoting new talents, it is also a risky investment as the probability of a new artiste becoming popular is relatively low. Most dramas that star new faces lose money. In the event that a newcomer becomes popular, they must continue to work hard to maintain popularity.
Yu Zheng shared, “The cost of cultivating new talent is very high. If the artiste does not become popular, you will lose money. Some artistes who become popular are ungrateful. Artistes such as Bai Lu (白鹿), Xu Kai, and Wu Jinyan are artistes who give me motivation to keep working hard at what I do. At the very least, it has allowed me to believe that artistes who have become popular can still be good people. This type of profit is not that of monetary gain, but of emotion and relationships. I often envy Li Yitong’s (李一桐) manager for having such a great artiste. I am very grateful, because I now have that too!”
Source: World Journal
This article is written by Huynh for JayneStars.com.