“Boys’ Love” Market Picking Up Speed in Taiwan
Yaoi-themed television dramas are not to be underestimated. Yaoi, also known as “boys’ love,” is a subgenre of romance that focuses on the romantic and sexual relationship between two male characters, and it is primarily marketed to female audiences. In 2015, the Chinese web series Addicted <上癮>, a high school romance between two boys, became a social media phenomenon, earning over a million clicks within 24 hours of release. Thailand quickly caught on the BL crazed, and released BL mini dramas such as Bad Romance and Together with Me.
Taiwan is the next big market to adopt the BL genre, and the commercial success of miniseries HIStory is leading studios to put more investments on higher-budget productions. Red Balloon <紅色氣球>, a miniseries with eight, 10-minute long episodes, earned three times more viewers and clicks than mainstream idol dramas, proving the popularity of the BL market in Taiwan.
The upcoming Taiwanese BL drama Dark Blue and Moonlight <深藍與月光>, which will premiere on November 21 and produced by Coture, is a huge step forward for the BL genre. The trailer of the miniseries included scenes of the main characters passionately kissing each other, in addition to daring bed scenes.
Another big selling point of the show are the four main actors, all who made debuts as models in the industry. Aric Chen (陳彥名), Tom Wang (王庭勻), Tim Huang (黃庭軒), and Charles Lin (林伯叡) are all known for their good looks, gaining a large international fanbase across Asia.
Wu Luo-ying (吳洛纓), the award-winning screenwriter for The Hospital <白色巨塔> and Black & White <痞子英雄>, penned the script for Dark Blue and Moonlight. The show is also directed by Adiamond Lee.
This article is written by Addy for JayneStars.com