Celebrities have generated profitable streams of income through livestream selling recently. With the popularity of live selling on the rise, the Chinese government will reportedly issue restrictions and explicitly ban artistes from participating. Two of China’s biggest earners from live selling, Fan Bingbing (范冰冰) and Li Xiaolu (李小璐), were singled out in particular.
While the speculations have not been confirmed, if the rumors turn out to be true, both actresses could lose out big time due to the government’s restriction. After her tax fraud scandal in 2018, in which Fan Bingbing had to pay 883 million RMB in taxes and fines, she has attempted to but failed to make a full comeback onscreen. Instead, she leveraged her position as a fashion icon to successfully sell beauty products through livestreaming. In one particular session, Fan Bingbing made 20 million yuan in only four minutes.
Li Xiaolu, whose extra-marital affair became tabloid fodder two years ago, also heavily profits from live selling. She reportedly sold 45 million RMB worth of products during a four-hour livestream session in April. Not even those with years of online selling experience could produce shocking numbers like Li Xiaolu’s sales figures.
This article is written by Su for JayneStars.com.