In recent years, Taiwanese artist Nana Ouyang (歐陽娜娜) is rising in popularity with her musical talent and sweet looks. Taking notice of the number of fans Nana garnered, advertisers are using her as the face of their marketing campaigns. Though a beloved starlet, Nana’s recent underwear advertisement drew backlash as netizens pointed out the 19-year-old’s undergarment photos are very conservative.
They criticized, “If you want to act innocent and not reveal your body, then don’t accept an underwear ad!”
Expressing disbelief over the photos, in which the active sports bras Nana wore were all half covered by a jacket or coat, netizens mocked, “Little sister, you must be making money so easily.”
They said this type of undergarment photoshoot is completely different from the typical ones where female celebrities would usually show off their glamourous body and a large amount of skin. People commented that if it wasn’t expressed literally that the brand is selling tight sports bras, they would’ve thought it’s a tight coat advertisement.
However, upon reviewing the advertisement details, the campaign focuses on freedom and comfort. The brand aims to sell the idea that women can feel comfortable with whatever they are doing – be it working, studying, exercising, or sleeping. It was not intended for consumers to perceive the product as sexy undergarment.
This article is written by Minna for JayneStars.com.