PCCW’s free television station Hong Kong Television Entertainment (HKTVE) will be launching next year. On April 1, 2015 the Hong Kong government granted HKTVE a free-to-air television license, which will last for 12 years until 2031. PCCW, an informations and communications technology owned by Richard Li (李澤楷), also owns the cable channel Now TV.
HKTVE is expected to replace ATV, Hong Kong’s second free-to-air television station after TVB. ATV will broadcast until April 1, 2016, when its license ends.
To not be confused with Ricky Wong’s (王維基) HKTV, sources say HKTVE is in the midst of undergoing a name change. HKTVE’s slogan is “No need battles. Only move forward.” Further details will be revealed on October 20.
TVB and HKTVE will not be the only two competitors in Hong Kong’s TV market. The two free-to-air stations will also be competing in the web television market once Netflix, Fox, and China’s LeTV launch in Hong Kong next year.
The war of television has been heating up Hong Kong since October 2013, when HKTVE and i-Cable’s Fantastic Television successfully applied for entry in Hong Kong’s free television market. HKTV was rejected, but the High Court ruled in April 2015 that the rejection was unlawful and urged the government to reconsider.
This article is written by Addy for JayneStars.com.