Easter Holiday Hampers “Never Dance Alone” Premiere Ratings
TVB’s highly-promoted series Never Dance Alone <女人俱樂部> saw only a mediocre debut on April 21. The show achieved a 25-point average and peaked at 26, attracting roughly 1.6 million viewers who chose to turn on the TV during Easter Monday.
Never Dance Alone is a part of TVB’s broader strategy to save its declining ratings. Eric Tsang (曾志偉) personally served as the series’ producer, and contributed greatly by convincing some of 1990s’ goddess-level actresses to return to the small screen. He was also able to sign veteran artiste Teresa Mo (毛舜筠) on board as a consultant, perhaps hoping that these well-known names would stir up memories of TVB’s golden days and bring back its once-loyal viewers.
Although the holiday affected yesterday’s viewership results, Eric still has big hopes for the series and is generating buzz with promises of incentives for the cast. “If the series reaches 40 points, I will pay for everyone to travel around the world. We will go to Europe if we make 35 points, Asia for 30 points, and Cheung Chau if we get 28.” He is also betting that the soon-to-air Mainland series Journey to the West <西遊記>, which airs right before Never Dance Alone, will help retain viewers for the 9:30 p.m. time slot.
Lead actor Lawrence Ng (吳啟華) also maintains a positive attitude, calling the first-day ratings “decent”. He feels that the cast of former goddesses can easily induce nostalgia, making the series attractive to older viewers. His colleague Carman Lee (李若彤) is also relaxed about the numbers, wishing only that viewers will be entertained. “I’m not very greedy. I would feel satisfied as long as viewers enjoy the series. Sometimes good reviews and positive reception do not automatically translate into good ratings. We may be at a disadvantage [numbers-wise] if you do not count online views.”
“Never Dance Alone” Episode 1 Clip
Source: Ming Pao
This article is written by Katrine for JayneStars.com.