Sparking outrage for his insensitive social media posts, punishment against actor Zhang Zhehan’s (张哲瀚) misbehavior is in full force as major Chinese video and music streaming platforms including LeTV, iQiyi, Youku, Tencent and QQ Music took down his works.
Paying a Heavy Price
While the actor issued a Weibo apology citing “ignorance” after the blowup, and reiterated that he “deeply loves his motherland”, brands from Longines to Lanvin reacted quickly by swiftly cutting ties with him. Following calls by Chinese Association of Performing Arts to boycott the actor, major Chinese streaming platforms have now taken down Zhang Zhehan’s film and drama productions. They include Word of Honor <山河令>, Word of Honor Music Video <山河令演唱会>, The Blooms of Ruyi Pavilion <如意芳霏>, Legend of Yunxi <芸汐传>, Ban Shu Legend <班淑传奇> and Cosmetology High <美人制造>.
Similarly, popular online platform Taobao has followed suit by removing products related to Zhang Zhehan. On China’s Twitter-like Weibo, his personal profile, his studio’s official account and fan pages have all been suspended, and his posts on Douban and Douyin deleted.
Brands Which Used Zhang Zhehan as Ambassador Recoil from Losses
Meanwhile, Chinese brand Yanjing Beer, which has Zhang Zhehan’s face printed on their beer cans, is expected to incur reported losses of over 100 million RMB since their products will no longer be able to go on shelves.
This article is written by JoyceK for JayneStars.com.