2013 Hong Kong Music Awards to Be Voted by Audiences
After the recent Miss Hong Kong voting fiasco, TVB has plans to roll out another live voting system for the 2013 Hong Kong Music Awards. Every year, the four media outlets, TVB, Commercial Radio Hong Kong (CRHK), Radio Television Hong Kong (RTHK) and Metro Radio (Metro) will organize their individual music award ceremonies in Hong Kong. Like Taiwan’s Golden Melody Awards, TVB plans to consolidate the various music awards into one large scale event.
There were two rounds of meetings between the respective representatives from the four media outlets. In order to organize the most prominent music awards ceremony in Hong Kong, TVB reportedly has requested the three radio stations to drop off their award ceremonies. TVB has also agreed to cancel its Jade Solid Gold Music Awards. This music award ceremony will have a new judging system in which the artists will be voted by the audiences. Similar to the Miss Hong Kong pageant, each Hong Kong citizen can only vote once for their favorite singer.
CRHK and Metro Radio Not Keen in Dropping Their Music Awards
As RTHK has limited budget and resources, RTHK reportedly welcomes TVB’s proposal to consolidate the music awards.
However the other two radio stations, CRHK and Metro Radio are less reluctant to drop their music awards. Metro Radio reportedly was against the idea as its music award usually attracts many advertisers. If its annual award is cancelled, Metro will lose a great sum of income. CRHK reportedly has concerns over the professional judgment of the award since the winners will be determined by the public votes.
Both CRHK and Metro Radio reportedly will not cancel their awards but will jointly organize the “democratic” 2013 Hong Kong Music Award.
Issues to Be Resolved
After the servers crashed during the live voting of the 2012 Miss Hong Kong pageant, the four organizers will have to resolve the technical glitch to prevent similar incident from happening again at the coming music award. It is understood that the music award will have a longer voting time, unlike the brief ten minutes voting time for the Miss Hong Kong pageant.
Given that different recording labels have special working relationships with their preferred TV or radio stations, it is even harder to draw up an artists’ nomination list. Each organizer will also compete to coordinate the artists’ nominations. Besides, the artists will also have lesser chances of clinching an award since it will be a “consolidated” annual award.
Being a TV station, TVB will reap the most commercial benefits from this award, as compared to the other three organizers which are only radio stations.
Will it Be a Star-studded Event?
As compared to the Golden Melody Awards in Taiwan, TVB Jade Solid Gold Music Awards has been a lackluster event in recent years. The winners were always the same batch of artists every year.
In 2009, TVB was not able to agree on the music royalties’ issues with the four recording labels. Thus, Warner Music, Universal Music, EMI and Sony Music had not been sending their artists to participate in the music awards in recent years. Without the presence of prominent artists such as Eason Chan (陈奕迅), Hacken Lee (李克勤) and Kelly Chen (陈慧琳), the Jade Solid Gold Music Awards lose its brilliance and failed to attract audiences.
Organizing a large scale ceremony with the three radio stations, TVB hopes to attract all the recording labels to send their artists to participate, making it a star-studded event. In addition, it will also boost up anticipation for the award since it involves public voting.
Artists Welcome the Consolidated Award
To ensure a fair competition in the music industry, Jacky Cheung (張學友) had, ten years ago, voiced out to consolidate the various music awards into one presentation ceremony. Many artists had also welcomed the idea of a consolidated award.
Leo Ku (古巨基): “I will support it! Actually, a few years ago, I already agreed with Jacky Cheung’s suggestion to consolidate into one award ceremony.”
G.E.M.: “I wish for a professional and prominent award ceremony, similar to the Grammy Awards.”
Eason Chan: “As a part of the music industry, I will join the award ceremony if my song is nominated. I have no objection about it. I only hope to sing my songs well. Be it one award ceremony or many award ceremonies, they are all important to me.”
Joey Yung (容祖兒): “It will be a good thing if it happens. If there are lesser awards, we will treasure our awards even more. The lesser it is, the more precious it will be. However, every station has different systems. I understand it will be hard to achieve.”
Source: Oriental Daily
This article is written by Stella for JayneStars.com.
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