TVB’s Murder Diary <刑偵日記> has dropped again in weekly ratings, sliding two points to only 15.5 points in its second week. It has now become the lowest rated drama of the year. However, there are other factors at play behind the low viewership, as Murder Diary is an ambitious effort and quality drama for those who enjoy a complex crime drama.
As Murder Diary has already been broadcast in China and on myTV Gold, interested viewers already tuned in when it first premiered on June 15 on those platforms. Competing station ViuTV is currently airing lighthearted comedy, Ossan’s Love <大叔的愛>, which may have stolen some of TVB’s usual audience of intergenerational families who may find Murder Diary‘s tense content unsuitable for viewing during dinner time.
Surpassing the usual clichés for standard TVB police dramas, Murder Diary was an experiment to see whether the Hong Kong audience can accept a more solemn drama that involves intricate storytelling and suspense. The low viewership ratings in its first two weeks of broadcast indicate that the Hong Kong audience is not very receptive to Murder Diary’s oblique storytelling.
Hong Kong’s television stations need to improve, as much as the audience needs to become more sophisticated as well. As long as TVB continues to produce quality dramas and maintain their passion towards production, then there is always a market for change.
This article is written by Kiki for JayneStars.com.