The 2014 FIFA World Cup is only a few months away, and TVB is gearing up their team to welcome the biggest single-sports competition in the world. TVB has won exclusive Hong Kong broadcasting rights for the 20th FIFA World Cup, which is scheduled to take place in Brazil in June 2014. With TVB’s recent slump in television ratings, the station is going all out to promote the event, and has thrown in an extra $40 million HKD to produce a special world cup program.
Over 50 TVB artistes and guest stars will be featured in the program, and some will be sent to Brazil to cover the world cup. There will be 32 popular TVB artistes – 16 males and 16 females – who will be involved in TVB’s series of world cup promotions, including Ruco Chan (陳展鵬), Det Dik (狄易達), Tracy Ip (葉翠翠), Toby Chan (陳庭欣), Whitney Hui (許亦妮), Tracy Chu (朱千雪), Grace Chan (陳凱琳), Sisley Choi (蔡思貝), Samantha Ko (高海寧), Christine Kuo (苟芸慧), and Sire Ma (馬賽), who has recently returned to TVB from a hiatus. The 32 artiste-hosts were given orders to postpone their drama-filming schedules, putting the world cup as priority.
Christine Kuo will be one of the artistes who will travel to Brazil to cover the event on the spot. She revealed that she will be staying in Brazil for about 50 days. Although the 30-year-old went through some emotional upheavals back in 2013, she has recovered and is ready to challenge the world cup.
Brazil is currently going through some public security issues, but Christine is not afraid, as she will be traveling with colleagues. Samantha Ko believes that the Brazilian government will likely add more security. “The world cup is an international phenomenon. I’m sure the government would fix it.” Sire Ma, on the other hand, admitted that she is slightly worried, but said she has been training her physical endurance as a result. “If anything happens I can run away faster!” she joked.
Christine said she has been studying Portuguese and lamented that it is a difficult language to learn. “If all else fails, I’ll just body language to communicate, but the company has arranged a translator for us.”
This article is written by Addy for JayneStars.com.