“Tiny Times” Criticized for Overreliance on Idol Effect

By on July 5, 2013 in Movies

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The star-studded mainland Chinese film, Tiny Times <小时代> opened in theaters on June 27, raking in 73 million RMB on its first day and setting a new record for domestic 2D films. Despite its initial success, however, the movie has been criticized for excessively showcasing luxury goods and relying on its idol cast.

Written and directed by author Guo Jingming (郭敬明), Tiny Times is adapted from the first novel in Guo’s trilogy of the same name. Featuring big-name stars like mainland Chinese actress Yang Mi (楊冪), Taiwanese actress Amber Kuo (郭采潔), and Taiwanese actor Kai Ko (柯震東), the movie quickly gained momentum among Guo’s fans, most of whom are teenagers or in their twenties.

Although Tiny Times was wildly successful with its target audience, critics panned the film for being more like an extended music video for luxury goods than like an actual movie. They also criticized the director and the production company for not taking into consideration the negative influences that such a grandiose show might have on its young audience. For instance, some viewers’ first thought after watching the movie was how to get their hands on a Chanel handbag.

“Sometimes a movie is not just a movie in itself,” said one industry insider, who asked not to be named. “You have to pay more attention to its effect on society.”

According to Qin Lei (秦镭), the marketing manager of Beijing Hanlu Entertainment Technology Media, Tiny Times’s success at the box office can be entirely attributed to its idol effect. A quick look at the viewers’ age range shows that the majority was around 20 years old, who tend to watch movies simply to see their favorite celebrities.

Although Tiny Times performed well in the initial stages, the film is already seeing a decline in sales. On only its third day at the UME Huaxing International Cineplex in Beijing, the film had fallen behind Man of Steel and Badges of Fury <不二神探>, which Qin attributes to its lackluster and derivative content.

“As Guo Jingming’s first directed movie,” said Qin, “there is nothing, from the content to the filming techniques, that is worth being surprised at in Tiny Times.”

“Tiny Times” Trailer

Source: Sohu.com

This article is written by Joanna for JayneStars.com.

14 comments to “Tiny Times” Criticized for Overreliance on Idol Effect

  1. iawnaek says:

    The director is nothing more than a sell out then to put it mildly.

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    • Hanna replied:

      Perhas the next endorsement they be promoting and selling are tampons and feminax.

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  2. grandpa says:

    Everything about that video was so LO TO!
    So cheese. No wonder it bombed with critics. The story is also crap.

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  3. bear says:

    i see drama! well, at least it’s not boring and cliche storyline.

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    • yammy replied:

      hella boring

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  4. meme says:

    wasnt the ending of the part where some chic walks down a hallway with a flowy dress a supposed part of the Bu Bu Jing Qing? ._.

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  5. TVBFanatic says:

    That trailer had me falling asleep… definitely not my type of movie… as it states in the article, I also assume the target audience is teenage to young 20 something females.

    One word to describe the trailer? ‘vapid’

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  6. Terminator says:

    “Sometimes a movie is not just a movie in itself,” said one industry insider, who asked not to be named. “You have to pay more attention to its effect on society.”

    I wonder if this guy had spoken to Wong Jing or Stephen Chow about this.

    Login or Register before you can reply to Terminator
  7. msxie says:

    Sounds like one long commercial for luxury products.

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  8. critics says:

    Our Universe is Finite, unfortunately Man Stupidity is Infinite.
    They will continue to make emotional decisions, that’s where they continue to watch and support junk movies.
    Producers realize the shortcomings of tis moviegoers.

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  9. dd says:

    Please don’t watch this unless you’re:

    1. 14 or younger
    2. Love Prada/LV

    You’re just wasting your time, and you won’t enjoy it.

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  10. Veejay says:

    Far from the left and 2nd from left are way too Plastic looking. Soon all girls in the world will look alike just like clone.

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  11. Terminator says:

    “Although Tiny Times performed well in the initial stages, the film is already seeing a decline in sales. On only its third day at the UME Huaxing International Cineplex in Beijing, the film had fallen behind Man of Steel and Badges of Fury , which Qin attributes to its lackluster and derivative content.”

    Ok, time for a reality check against what seemed to be a piece of suspicious speculation.

    To date, TT has grossed an equivalence of US$68 million, compared with Man of Steel’s US$57 million and Badges of Fury’s US$43 million. Also, TT was released a week after the other two.

    These stats are based on the entire China market, not just on one theater in Beijing. LOL!

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  12. frank says:

    Nice Blog!! such a nice Watch Tiny Times Online movie

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