The Lunar New Year is not only a time for family, but also a time for businesses to propose new plans and create new focuses for the upcoming year. As the leader of Hong Kong television, TVB has to carry the responsibility of following trends and bringing forth new products that are capable of steering the television market.
In a New Year’s greetings video by TVB chairman Charles Chan (陳國強), the accomplished businessman reflected on TVB’s past forays in the mainland Chinese television market and spoke about what he intends for TVB to focus with coming forward. He specifically pointed out three TVB dramas to be the inspiration for future projects—The Learning Curve of a Warlord <大帥哥>, Come Home Love: Love and Behold <愛·回家之開心速遞>, and Life on the Line <跳躍生命線>.
“In a competitive global market, it is important for TVB to take huge strides forward,” said Charles Chan. “Likewise, we cannot forget about our most important mission, which is to increase the quality of our projects with excellent content […]. Last year, many of our programs met that goal, winning both word-of-mouth and ratings. Life on the Line captured the selfless sacrifices of rescue workers, becoming the year’s Best Drama […]. The Learning Curve of a Warlord captivated audiences with not only its laid back and humorous storytelling, but it also told a story about righteousness and loyalty. It also achieved great success on Chinese streaming platforms. The family-friendly Come Home Love: Lo and Behold created many lovable characters, becoming a part of life for many Hong Kong citizens.”
In the last few years, TVB opened up opportunities to collaborate with many Chinese producers in order to make strides in the Chinese television market. Unfortunately, many of these Chinese co-productions had failed to make much impact within Hong Kong. The most recent example is Another Era <再創世紀>, which was one of TVB’s lowest-rated dramas of last year.
On the other side of the spectrum, local “small productions” became the territory’s ratings king, such as Life on the Line, a drama about Hong Kong paramedics. In Hong Kong, Life on the Line was the year’s second-highest rated television drama (after Story of Yanxi Palace <演習攻略>). It also won Best Drama and Best Actor for Joe Ma (馬德鐘) at the TVB Anniversary Awards.
For 2019, Charles Chan said TVB will continue to produce more “Hong Kong flavor” dramas to the likes of Life on the Line, as well as continue its big-budget collaborations with many Mainland Chinese production companies. “There are still many unknowns ahead for 2019, but with half a century of experience and a team of passionate, hardworking staffs and artists, I’m sure that with everyone’s hard work, TVB will continue to to make productions that the Hong Kong people can be proud of.”
This article is written by Addy for JayneStars.com.