With the blacklisting of Chinese star Vicki Zhao Wei (趙薇) and a wave of rumors rocking the entertainment industry recently, the Chinese government has stepped up on censorship and control measures, with the Cyberspace Administration of China announcing the launch of ten new regulations under “Operation Clean Sweep”.
Album Track Release Took Over Four Months
Popular star Cai Xukun (蔡徐坤) caused a furore due to inappropriate marketing of his album “Lost” <迷>. Despite his album sales hitting 80 million Chinese yuan after having started selling for over four months since April, only half of his songs have been released, with majority of song tracks even missing its titles. This “deposit” style of music release has been criticized, with netizens questioning, “You can’t release the songs fully even after four months?” while some also said they are unable to accept the marketing gimmick of “progressively unlocking” the album tracklist. However, loyal fans defended their idol and said that Cai Xukun is surely not the only singer who is using this mode of track release, and this has led to a war of words online between both sides.
Fans Warned To Avoid Verbal Attacks
Some lawyers felt that neither the webpage on the music platforms nor marketing posts by Cai Xukun’s studio have clearly mentioned about the “pay first, collect later” nature of the product, which means it might be running afoul of consumer protection laws.
Cai Xukun’s studio then quickly released the entire tracklist for “Lost” on August 30, which was followed by an apology post to consumers thereafter. In the post, the studio thanked the press and netizens for their supervision of the album, and stated that it would act strictly to provide a more comprehensive notice to consumers about the album to ensure their legal rights are being protected. It then issued another statement saying it would be cooperating with Operation Clean Sweep, and called on fans to express their views rationally in support of a healthy and progressive online environment.
This article is written by Joyce for Jaynestars.com.