Charmaine Sheh Launches Cosmetics Brand, “Sh”

In addition to her successful television career in Hong Kong, Charmaine Sheh (佘詩曼) has also found fame in Mainland China through her breakthrough role in Story of Yanxi Palace <延禧攻略>. The popular drama not only further propelled her acting career, but also inspired Charmaine to dabble in the cosmetics business industry. Recently, the 43-year-old actress launched her new cosmetics brand, Sh, which unveiled its first lipstick products.

On the inspiration behind these lipstick colors, Charmaine recalled, “When I was filming Story of Yanxi Palace where my character finally becomes empress, her costumes, jewelry, and makeup all changed. The character needed to radiate with royal beauty and authority. That is why the character’s lipstick color also needed to be a more vibrant shade of red. However, no matter how many red lipsticks I tried on in real life, I couldn’t find a shade of red I really liked. In the end, I just used several different red lipsticks and played around with color mixing to get the shade I like. At the time, I thought that if I could develop and release a red lipstick I like, I would have such a great sense of fulfillment.”

Emphasizing the importance of lip color, Charmaine poetically quoted novelist Eileen Chang (張愛玲): “You can go without foundation, and you can face the day with a bare face, but you must at least wear lipstick. Lip color will make a person appear vibrant and radiant.” She added, “I really agree with this quote. I feel that a person’s lips are magical. It can help a person look much more awake and fresh. I have selected 12 of my favorite shades of red lipstick. I hope to make myself and other women feel unique and attractive.”

The award-winning actress, who will be turning 44 years old this month, not only fulfilled her dream of launching her own cosmetics brand, but is also presenting this as an early birthday present to herself.


This article is written by Huynh for

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  1. seems like every star has their own skin/beauty product brand. i wonder how they ensure that the products are safe and are made of only the products they claim.

  2. Looks like she’s wearing too much make up from the picture above because her face is like very white? However you called it. Wow she’s turning 44 soon and still single?

  3. good on her! cant believe she is turning 44 ,still looks young and beautiful.

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