After Tax Scandal, Fan Bingbing Turns to Social Selling
Since her tax fraud scandal, Fan Bingbing‘s (范冰冰) reputation and earnings have taken a big dent. Despite losing endorsements from major brands, the 38-year-old actress leveraged her position as a fashion icon to successfully sell beauty products through social media. In four minutes, Fan Bingbing made 20 million yuan.
In 2018, Fan Bingbing admitted to tax evasion and had to pay back 883 million yuan in taxes and fines. It was speculated that without the tax investigation, she would have wed fiance Li Chen (李晨). But the couple eventually split last year, choosing to announce their breakup months later after the storm settled post Bingbing’s scandal.
Known as a fashion and beauty icon, Bingbing saw an opportunity to start selling her own brand of face masks through the use of social media and e-commerce platform, Xiaohongshu, also known as Red. Even prior to selling face masks, Bingbing was an active user on this social media platform, often recommending beauty products or promoting brands. Partnering up with a well-known social media personality and opening up a live stream to demonstrate her products, Bingbing pocketed 20 million RMB in just under four short minutes.
Artistes Turn to Social Selling
Not only is Bingbing finding success in social selling, but many Chinese artistes have also been turning to e-commerce. Even Vicki Zhao (趙薇), Kris Wu (吳亦凡), Zheng Shuang (鄭爽), and soccer player David Beckham have been eager for business opportunities on social media.
Another prime example is Bingbing’s co-star from Empress of China <武則天>, Zhang Ting (張庭). She and her husband, Kevin Lin (林瑞陽), both took advantage of social media and began selling their own brand of beauty products in recent years. With their net worth currently at 32.8 billion yuan, Kevin urged Zhang Ting to retire from acting and promised to pay her a monthly salary of 200 million yuan every month instead.
This article is written by Su for JayneStars.com.